Ditto ships AI mini-pilots for YouTube/TikTok — volume over polish. Cold open → one reversal → cliff. The genre that leads on views earns the Kickstarter conversation.
Honest status: Pack ready. Kelly one-pager is DRAFT — hold send until Alex clears. No pilots produced yet. No fake view counts.
“Fifteen cheap pilots beat one expensive one.”
Hook locked · Paper → first pilot after Kelly excitement · Partner Kelly
Filter concepts on one page. Produce only after excitement unlocks. Kill weak hooks before any render.
Genre · hook · why watch 2–5 min · why Ditto — no budget, no animation on the page.
Same genre first. ≤3 characters, 1 location. Ship ugly-but-clear. Compare on views.
Horror lean recommended; drama alternate; kids only with a clean parent-safe hook.
Facts from the venture pack — not marketing fluff.
Current phase: pack ready → first pilot path. Kelly one-pager send held for Alex.
No production, spend, or Kickstarter ask this week. Excitement unlocks the volume playbook.